Rebranding of the Prysyvaska AH of the Kherson Oblast was presented during the 12^th Annual Ivan Kupala Festival in the village of Hryhorivka.

The presented AH logo was developed by Anastasiya Suprun, communications adviser of the Kherson Local Government Development Centre.

The event was held at the initiative of the Kherson LGDC, established with the support of the U-LEAD with Europe Programme and MinRegion.

“In March 2018, the AHs of the Kherson Oblast entered into an agreement on intermunicipal cooperation on “Creation of a tourist and recreational cluster in the Askania-Nova AH and Prysyvaska AH”. And today, the Prysyvaska AH has become the first one to undertake changes in its visual positioning. It was a great pleasure for me to join this initiative and help the hromada to prioritise: to frame a logo and specify the colors. We are also working on identity (brand rendering, image creation, corporate style – ed.). In the meantime, I have also developed booklets that are actively used for the AH presentation,” shared her impressions Ms Suprun.

The logo of the Prysyvaska AH consists of several components representing the tourist potential of the hromada: the southern sun on the blue sky, Lemurian pink lake, therapeutic clay and healing salt. That is what attracts tourists here in the warm season, because the Lemurian lake almost resembles the Dead Sea by its salt content and has unique healing properties. According to experts, the task of the strategy for hromada’s positioning was to find both its identity and uniqueness. The pink lake combines all these features.

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