A modern municipality must have its brand for a better positioning, investor and partner search. Identity – an idea, an image, colours and symbols – have to unite the whole municipality, to get feedback from the residents.

It is important to involve municipality residents in the brand creation process. It was the case with the Tupychivska municipality in the Chernihiv oblast.

Larysa Shovkova, the municipality head, commented: «When our little municipality was established, we understood that few people knew about us. That was why we came up with the idea of creating something to assist us in being recognizable among other municipalities in the oblast and country. We wanted to be known and recognized».