In 2020 the Vinnytsia Hospitality Standard project was successfully fulfilled in Vinnytsia. It is aimed at facilitating tourist industry competitiveness in the city and propelling tourist services provision quality to the new level. The initiative was realized by the Stina (Wall) entrepreneurs union, permanently supported by the Vinnytsia city council and the international technical assistance project «Partnership for Urban Development» (the PROMIS Project). Within the project a set of educational events was held for Vinnytsia guides, the KhlibSil (BreadSalt) business-association was set out to unite local entrepreneurs from the HoReCA sphere and an important vision document — the Vinnytsia Hospitality Standard — was developed.