Representatives of the Donetsk Oblast’s hromadas took part in the training organised by the Donetsk Local Government Development Centre, established with the support of the U-LEAD with Europe Programme, to find out who needs and how to start AH territory branding.

“The brand is a common image, a set of representations and associations in the minds of people,” said Artem Kolodeznyi, regional development adviser of the Donetsk LGDC. “It is an idea that unites residents and is the basis for communication with the outside world. Thus, branding, brand development is a complex process of analysing the strengths and weaknesses of the hromada relative to competitors, the process of defining identity, attracting and coordinating the opposite stances of stakeholders.”

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